This Privacy Notice (this “Notice”) describes the ways Merge Master (“us”, “our” or “we”) collects, stores, uses, discloses or otherwise processes personal information of our users (“users” or “you”). Additionally, this Notice describes the rights and choices concerning your information that may apply to you.

If you have questions regarding this Notice or our collection and use of personal information, please contact us as described in the Section “Contact Us”.

1.PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT

When you interact with or use our Services, we are collecting personal information about you. Sometimes we collect personal information automatically when you interact with our Services (e.g., information about how you interact with our Services) and sometimes we collect the personal information directly from you when you use our Services. At times, we may collect personal information about you from other sources and third parties, including other players.

1.1 Information We Collect Automatically or From You Directly

Technical and Usage Information

When you access our Services, we may use cookies and other similar technologies to collect (i) certain technical information about your mobile device or computer system, including IP Address, mobile device ID (IDFA, Google Advertising ID or other identifiers), and the version of your operating system; and (ii) usage statistics about your interactions with the Services, including the links, objects, products and benefits you view, click or otherwise interact with (also known as “Clickstream Data”). In addition, in certain circumstances, we may collect the name you have associated with your device, device type, country, and any other information you choose to provide, such as e-mail address. We may also infer your approximate geographic location based on your IP address.

Information Collected by or Provided to Customer Support

When you ask for assistance from our Customer Support team, we will collect and store the contact information you provide (generally your name and e-mail address), information about your game-play or activity on the Services. We will also store the correspondence and information within the correspondence that you choose to share with us.

1.2 Information We Collect From Other Sources

We may collect or receive information from the following other sources (i) other Service users who choose to upload their email contacts; (ii) third party information providers, such as digital advertising companies. We may combine this information with the information we collect from an individual directly.

1.3 Sensitive or Special Categories of Information

We typically do not request or seek to elicit sensitive or special categories of information, but you may choose to provide this information to us in connection with certain of the interactions described above, including when you ask for assistance from our Customer Support team.

2.HOW WE USE YOUR INFORMATION

We use information collected through our Service for purposes described in this Notice or disclosed to you in connection with our Service. For example, we may use your information for:

2.1 Service Delivery

-Operate our Services;

-Improve our Services;

-Understand you and your preferences to enhance your experience and enjoyment using our Services;

-Respond to your comments and questions and provide customer service;

-Provide and deliver products and services you request;

-Send you related information, such as updates messages;

-Prevent fraud or potentially illegal activities, and enforce our Terms of Use; and

-Fulfill any other purpose for which you provide personal information.

2.2 Marketing and Advertising

-Deliver and target advertising and marketing and promotional information to you; and

-Communicate with you (including via push notifications) about promotions, contests, rewards, upcoming events, and other news about products and services offered by us and our selected partners.

2.3 Compliance and Protection

-Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;

-Protect our, your or others’ rights, privacy, safety or property (including by investigating, bringing, making or defending legal claims);

-Audit our internal processes for compliance with legal and contractual requirements or our internal policies;

-Enforce the terms and conditions that govern the Services; and

-Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

2.4 Push Notifications

We may occasionally send you push notifications through our Service.

3.SHARING OF YOUR INFORMATION

We may share information we collect for the following purposes:

-Service Providers. With service providers that perform services on our behalf or enhance our Services, including hosting services, customer service, analytic services and to assist us in our marketing efforts;

-Advertising Partners. Advertisers, ad exchanges and other ad technology companies that require the data to select and serve our relevant advertisements to you and others, and assist us in our marketing efforts; and

-Your specified recipients. We may disclose personal information about an individual to certain other third parties or publicly with their consent or direction.

4.SECURITY OF YOUR INFORMATION

We implement reasonable and appropriate technical and organizational measures to protect the security of your personal information against accidental or unlawful destruction, loss, change or damage.

However, no security system is impenetrable, and we cannot guarantee the security of your personal information. Any transmission is at your own risk.

5.CHILDREN’S PRIVACY

The Services are not intended for use by children (aged 16 or such higher age as required by applicable law). We do not knowingly collect personal information from children through the Services or knowingly allow them to use our Services. If we learn that we have unintentionally collected personal information from a child, we will delete that information. If you believe that we might have collected personal information from or about a child, please contact us as described in the Section “Contact Us”.

6.THIRD-PARTY WEBSITES AND SERVICES

The Services may contain integration or links to third-party websites or services, including those of our business partners. By interacting with these third parties, you are providing information directly to the third party. Please note that we are not responsible for the privacy practices of these third parties or any entity that it does not own or control. We encourage you to review the privacy policies and online terms of those third parties to learn more about how they handle your personal information.

7.TRANSFER OF PERSONAL INFORMATION OUTSIDE YOUR COUNTRY

We may transfer information that we collect about you to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Economic Area, United Kingdom or Switzerland, your personal information may be processed outside of those regions, including in the United States.

8.CHANGES TO THIS NOTICE

We may update this Notice to reflect changes to our data and information privacy practices. If we make any material changes, we will notify you by means of a notice on the Services prior to the change becoming effective. We encourage you to periodically review this Notice for the latest information on our privacy practices. Please note that if we need to adapt the Notice to legal requirements, the new privacy Notice will become effective immediately or as required.

9.CONTACT US

You may contact us at [email protected] for further information.